Cigarette smoke inflames children's air pathways and leads to asthma attacks. Put out the fire.
Pregnant smokers give birth to children who are susceptible to lung diseases. Put out the fire.
Children inhale more air than adults, absorbing more toxins. Put out the fire.
Advertising Agency: Ogilvy, India
National Creative Directors: Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Devanand, Sraman Majumdar
Photography: Koppula Photography
Retoucher: Irfan- Studio6
Account management: Simi, Ramanan
Production: Vinayan
Other credits: Nidhin, Ayelin, Sanjeev, Jerry, Neha, Leo, Raghu
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