Motorola RAZR2 Luxury Edition

Before you the advertizing posters, created with the Chinese agency ogilvy Of beijing for the exclusive telephone motorola RAZR2 luxury edition, which was represented on the exhibition CTIA wireless of 2007 at the end last year.



Constructed on the platform JUIX, Motorola RAZR of 2 Luxury edition has the ultrathin housing, decorated with 18-karat gold covering and inserts from the ebony. Diamond engraving is made on the keys, and rear panel is covered with the material, which resembles snake skin, on the invoice. Slogan of the advertizing campaign - “Snakeskin of feel. Golden of touch.”





Advertising Agency: Ogilvy Beijing, China
Executive Creative Director: Nils Andersson
Creative Directors: Wilson Chow, Andrew Lok
Art Directors: Nils Andersson, Wilson Chow
Copywriters: Andrew Lok, Perry Zheng, Bo Deng, Matthew Curry, Rain Yu, Ning Chen, Lucia Li
Client Servicing: Keith Capella, Patsy Lo, Brian Lin, Alex Zumwinkel
Planners: Edward Bell, Nils Andersson
Media agency: MindShare
Photographer / Retouching: Platon
Source: adsoftheworld.com